What it is like to have worked in the tech industry over the last 20 years as a woman?
There was never any difference between me and my co-workers, I felt one of the team and as far as I am aware I was paid the going junior salary. Sadly this wasn’t so for those further removed from me, I did get harassment, put downs and plain right ignored but it was always from the older generation...
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AIDA has been around in advertising since before little web was born. Attention, Interest, Desire, Action. And it has lost none of its relevance now, in fact it has been given new life with the hard job of attracting people’s attention in the noisy, busy World Wide Web.
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I have been a designer now for 22 years, coming up for quarter of a century is quite, well scary, as it basically suggests I am getting old. For 15 of those I have been a Creative Director across 3 different agencies, one of which was my own and now on a consultant basis, each brings different challenges.
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At my last exhibition a mother and her son came into the show to have a look around, the boy spotted one of my block prints and with huge excitement told his mother it was ‘Minecraft Art’ and that they must buy it… and they did.
Do I like Minecraft? Do I like any online game, do I wish my children were sewing, making, running and creating their games like Swallows and Amazons in the great outdoors.....
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There's more to web design than simply an idea. Getting the best out of your idea includes research, development and then producing it. "We don't just colour in a few doodles, there's method to out madness."
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I wanted to see how easy it was for small businesses to grow followers on Instagram without the input of a marketing resource. Aside from my role as a web designer I am a digital artist, I sell limited edition prints and commissions so for this experiment I featured my Instagram around my small business as an artist.
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The last day of summer, or so everyone said.
It has been an incredible Indian summer, made all the more special by the fact that it ‘shouldn’t be like this’ so a gifted to us each day.
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A recent talk I did at the fantastic Reasons.to Conference, a place to get inspiration and innovation. You guys know the merits of digital art but back in Suffolk in the Dark ages of 2009 it was akin to blasphemy.
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You guys know the merits of digital art, but back in Suffolk in the Dark ages of 2019 it was akin to blasphemy. All the same, my light-bulb moment came courtesy of PC World, when, late one December armed with my linux drive full of holiday snaps, I went down to transfer the files to my PC laptop. But £50 and one phone call later I was informed that they couldn’t transfer the files and that my hard drive was corrupted - this was worse than when Boots slapped 'Warning!' Stickers on my artful portraiture!...
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I often attend industry events - as a freelancer it is a good opportunity to chew the cud with other designers, developers and UX specialists and keep abreast of our fast paced world.
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A selection of my seascapes. Beaches, Sea Views, Winter and Summer. My favourite are the Haze and Mist ones the locations cover East Anglia, Suffolk, Norfolk, Cornwall, Kent, India, Goa and USA.
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It may be a buzz word you have started to hear and a couple of my clients have started to ask about them so I thought I would write a short synopsis to these new trending terms.
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I never tire of looking at these guys work, a few of which I am lucky enough adorn my life greeting me in the morning or as I go about the day.. If you ever get a chance follow their instagram, get on their mail list and go and see them.
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Exploring the idea of User Experience Design, how to optimise it and how it differs from normal design.
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What to look for when hiring a freelance web designer or freelance graphic designer. A freelance web designer or a freelance graphic designer is a design trained and skilled person who works for themselves and can be hired on their own to work directly for you. This means that they work for many different client's instead of for one company or agency who in turn works for many different clients. In that respect they are like a small one man business, or sole trader. Some freelancers may work in a team of freelancers making sure they cover a far reaching set of skills.
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I work in web, I collect data, lots of it, for all sorts of different clients for all sorts of different reasons.This data is taken away to be injected, inspected, detected, infected, neglected and selected! (thanks Arlo), and spat back out in the form of ‘Something I May Like’ - and here's my moral conundrum....
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So this isn't new, in fact - as a lot of technology first starts - it was foreseen in science fiction literature decades ago. We don't talk to each other by seeing colours and pressing buttons, and as computers - or robots - become more intelligent it begs to reason why we wouldn't talk to them in the same way as we talk to each other....
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I go out of my way to discover abstract art, my husband kindly points out I only like stuff similar to mine. I wish!! Here is a list of my top abstract artists, so you can make your own mind up.
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In this article, Abi talks about getting a job in the tech-industry. Firstly looking at the history of the web and why copy-writing, copy-editing and content creation has become so pivotal, she then focuses on the most important skills you need as a writer to make you stand out from crowd. Take a look and discover what it takes...
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